ROOFNOW™ USA — Mission & Vision
ROOFNOW™ USA exists to bring clear, science-based roofing education to American homeowners living in the most extreme and diverse climate conditions in the world. From hurricane-prone coastlines to high-hail states, wildfire zones, desert heat, and northern snow-load regions, our mission is to help families make long-term roofing decisions powered by engineering — not sales pressure.
Our Mission
To provide every American homeowner with transparent, engineering-backed roofing knowledge that prevents premature roof failure, reduces lifetime costs, and improves home protection. ROOFNOW™ USA empowers families with reliable building-science data free from marketing influence, contractor bias, or outdated roofing myths.
- Expose common roofing misconceptions
- Publish clear engineering data for U.S. climate zones
- Reduce unnecessary roof replacements across the country
- Help homeowners understand storm damage and structural risk
- Improve long-term home safety, stability, and value
Our Vision
To become the most trusted roofing education source in the United States by creating the largest, most accurate roofing knowledge network ever built — covering every U.S. state, climate region, and roofing system. Our vision includes expanding public understanding of roofing science so homeowners can confidently choose systems that last decades, not years.
- Publish roofing engineering guides for all 50 states
- Create the USA’s first climate-based roofing knowledge library
- Deliver free national roofing tools and calculators
- Raise the educational standard of the roofing industry
- Improve home resilience during hurricanes, hailstorms, and wildfires
Why the United States Needs ROOFNOW™ USA
America faces the most aggressive roofing conditions on the planet. Each region has unique threats:
- Hurricane Zones: extreme wind uplift & storm surge roofing failures
- Hail Belt: recurring large-impact roof destruction
- Wildfire Regions: airborne ember ignition and radiant heat exposure
- Desert Heat: thermal cracking, UV degradation, and expansion fatigue
- Coastal States: salt-air corrosion and moisture penetration
- Northern States: snow load, ice dams, and freeze–thaw damage
ROOFNOW™ USA was built to address these threats with real data, real structural science, and real homeowner protection strategies.
Our Commitment to American Homeowners
- We do not sell roofing.
- We do not promote any single product or manufacturer.
- We do not engage in contractor partnerships or endorsements.
Our only goal is to help homeowners choose long-term roofing systems based on engineering outcomes, material performance, and proven climate behavior.
Leadership
ROOFNOW™ USA is part of the international ROOFNOW™ brand founded by Adam Wayne — a North American roofing author, building-science researcher, and advocate for long-term roofing systems across Canada and the United States.
Official ROOFNOW™ USA Links
🏠 ROOF SMART. ROOF SAFE. ROOF STRONG. ROOFNOW™ USA.